These are simple ways
that make your site look better to the engines
but we in no way guarantee better ranking!
Create
an effective title.
Many search engines weigh the data in your title more heavily than
other data in your page. Make sure that your title has keywords that
represent your site effectively.
Don't
use frames! Most
search engine simply cannot
index a frames page. They get to your site and can't go anywhere.
Consider frames like a big 'GO AWAY' sign
Don't
try to fool the search engines! This
is probably the biggest trap people fall into. People come up with ways to
'fool' search engines, and they work for a little while...sometimes.
But then the search engines catch on and write routines that penalize sites
that use this practice. Examples of this include, but are not limited to:
repeating keywords over and over; using invisible text (white text on white
background); using very small text to jam the keywords in a small area.
Keep
the important content near the top of your pages. Some
engines will place a higher rating of importance based on where they
find the text in your page. Closer to the top is usually better.
Don't
stuff the top of your pages with data the engines can't read. As
with the last example, something higher up in your page can be more important
that something further down. Therefore, HTML formatting, images, scripts,
etc. toward the top of your page can result in lower ratings
Website
Content should be your #1 priority!
We can help you in many ways, but your quest for high placement must
start with a good website. It is important to have a lot of text
describing what you do. Use your keywords in the content, but
don't repeat them over and over. Many search engines rate sites based
on 'keyword density'. This is usually a formula that looks at META Keywords,
words in your TITLE, words
in paragraph text, words in links to other pages, and even words in the
'ALT' text on your images. They will even look at different forms of your
keywords. For example, if an important keyword for you is 'FISH', the word
'FISHING' in the body of your document will raise the confidence in the word
'FISH' on some engines. If
you
need help with this please call us and we will build you a good Meta Tag for
about $50.00
Keep
your site updated.
Make sure that your site is up to date. No one likes to go to a page that
never changes or that is very out of date. Make sure that the data in
your page portrays the message that you want to send.
Don't
go image crazy.
We have all seen pages that are almost all images. Usually they are the
most beautiful sites. After all, your artist can make beautiful
screens that display your content in the most eye-pleasing way. However,
the search engines don't have eyes.They don't see the beautifully formatted
text in your image. All they see is 'yourimage.jpg', and 'yourimage.jpg'
doesn't go far in terms of content and relevancy.
Links
to Other Pages. We can't emphasize enough the importance of links. Both from
your page to other pages, and from other pages to yours.
First
consider links on your pages.
When many search engines see them, they consider your site more 'real'. It
also give the search engine spiders a place to go. Make your links
meaningful. Make sure they relate to what you do (and keywords that are
important to you). You can't have too many links on your pages.
Links
from others websites. Some
search engines place a very heavy rating of importance on how many other sites
in their index have links to your website. Think of it for a second.
If you knew that a company was only linked to by one website, versus a company
that was linked to by a thousand websites, which one would you consider more
important? If you were a search engine, you would surely try to
link the more important ones first. Let 2postit.com
assist you. Subscribe to our
FAA and Search Engine service.
This
is where patience comes in again.
It can take some time to get a ton of links to your website. We
help quite a bit here, however. The fact that we submit to so many sites
will help you get a great head start in this area!
Banner
Ads
are a very popular method of promoting your Web site. These
are the rectangular graphics that you see near the top or bottom
of high traffic websites. If you click on them, they transport you to
another Website. You can obtain 5,000 FREE Banner Impressions at http://www.4freebannerads.com.
Take advantage of our low banner ad rates and two for one specials. Do not
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